Marketing Results Disclaimer

No Guarantee of Results

CIE Marketing – Creative & Innovative Experience ("CIE Marketing", "we", "our", "us") provides professional digital marketing services based on strategy, experience and industry best practices.

We do not guarantee specific commercial outcomes. This applies to all services we provide, including web design, digital advertising, social media management and branding. Outcomes we do not guarantee include, but are not limited to:

• Sales volume or revenue growth
• Number of leads or enquiries
• Conversion rates
• Return on Ad Spend (ROAS)
• Website traffic or search engine rankings
• Social media follower growth or engagement rates
• Brand recognition or market positioning

Digital marketing results depend on a combination of factors that are entirely or partially outside our control. These include, but are not limited to, market conditions, competitive landscape, audience behaviour, advertising budget, platform algorithms, economic conditions, the quality and accuracy of client-supplied content, and the speed and quality of client approvals and follow-up.

The 30-day technical guarantee offered under The C4 Conversion System covers technical defects in delivered web work only. It does not constitute a guarantee of commercial outcomes of any kind.

Examples, Case Studies and Past Performance

Any results, figures, case studies, testimonials or examples shown on our website, proposals, presentations or marketing materials are illustrative only. They reflect the outcomes of specific clients in specific circumstances and are not a representation of what any other client can expect to achieve.

Past performance does not guarantee future results. Each business, campaign and market is unique, and performance will vary.

AI-Powered Tools and Automated Systems

CIE Marketing deploys AI-powered tools — including the SellFlow bot — as part of service delivery. These tools are designed to support lead capture, response speed and appointment scheduling. Their performance depends on factors including the volume and quality of inbound enquiries, the information provided by end users, and the configuration applied.

CIE Marketing does not guarantee specific outcomes from the use of AI tools, including but not limited to the number of leads captured, conversations qualified or appointments booked.

Advertising Platforms and Third Parties

CIE Marketing manages campaigns across third-party platforms including Meta, Google and TikTok. These platforms operate independently under their own terms and policies. CIE Marketing is not responsible for:

• Changes to platform policies, advertising rules or terms of service
• Algorithm updates that affect reach, cost or delivery
• Account restrictions, suspensions or bans imposed by the platform
• Platform outages, technical errors or data discrepancies
• Changes to platform pricing that affect advertising costs

Where a platform restricts, suspends or terminates a client's advertising account, CIE Marketing will use reasonable efforts to assist in resolution, but cannot guarantee reinstatement or continuity of service.

Client Responsibility

The effectiveness of any digital marketing engagement depends significantly on the client. Clients are responsible for:

• Providing accurate, complete and timely information, assets and approvals
• Ensuring their products, services and advertising claims comply with all applicable laws and platform policies
• Maintaining a functional, compliant website and business infrastructure capable of converting the traffic or leads generated
• Following up on leads and enquiries generated by our campaigns in a timely manner
• Ensuring their business holds all required licences, registrations and insurance

CIE Marketing does not assume liability for misleading or unlawful claims made by the client, for non-compliant products or services, or for the client's failure to follow up on opportunities generated through our services.

Ad Spend Transparency

CIE Marketing does not handle, receive or control client advertising budgets. All ad spend is paid directly by the client to the relevant platform (Meta, Google or TikTok). CIE Marketing does not add margins or commissions to ad spend.

The performance of paid advertising campaigns is directly affected by the budget the client invests. CIE Marketing will provide strategic guidance on budget allocation, but cannot guarantee outcomes at any given spend level.

No Financial, Legal or Investment Advice

Nothing communicated by CIE Marketing — verbally, in writing, through proposals, reports or any other format — constitutes financial, legal, accounting or investment advice. Clients are encouraged to seek independent professional advice before making any significant business or financial decision.

Projections, forecasts or estimates provided by CIE Marketing are based on available data and industry benchmarks. They are directional tools only and should not be relied upon as financial predictions.

Limitation of Liability

To the maximum extent permitted by law, including the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010 (Cth)), CIE Marketing shall not be liable for:

• Loss of profits, revenue, business opportunities or anticipated savings
• Indirect, consequential or incidental damages
• Decisions made by the client based on marketing performance data or projections
• Losses arising from third-party platform actions, outages or policy changes
• Losses arising from the client's failure to act on leads or enquiries generated

Our total liability in relation to any service shall not exceed the total fees paid by the client for that specific service.

These limitations do not exclude any rights or remedies available to consumers under the Australian Consumer Law that cannot lawfully be excluded, restricted or modified.

Jurisdiction

This Disclaimer is governed by the laws of Australia. Any disputes are subject to the jurisdiction of Australian courts.

Updates to This Disclaimer

CIE Marketing reserves the right to update this Disclaimer at any time. Changes will be published on this page with a revised date. Continued use of our services following any update constitutes acceptance of the revised Disclaimer.

Contact

For questions regarding this Disclaimer: