Social Media Management · Melbourne

We don't just post.
We build a system that attracts, replies and converts.

The 4C Social System combines strategic content, a 24/7 AI virtual salesperson and a paid-boost bonus — all integrated, at one transparent weekly price.Strategic content, a 24/7 AI salesperson and paid boost — one system, one weekly price.

Only 12-week commitment · Weekly pricing · No false promises

The 4C Social System

C1
Capture
We audit and build your playbook
C2
Create
Content with a purpose
C3
Connect 24/7
SellFlow replies to your DMs
C4
Convert
We measure real conversations

Trusted by Melbourne service businesses

24/7
AI replies to every DM, day and night
5.0★
Verified Google reviews
<48h
You approve everything before it goes live
4
Platforms — IG, FB, TikTok & Google

The problem

Posting for the sake of posting isn't marketing.

Most businesses pay for "social media management" and end up with posts that have no strategy, likes that don't generate revenue, and messages that arrive at 9pm with no one to answer them.

We build a complete system instead: we create the content, publish it, answer the DMs with artificial intelligence and amplify what works best.

The methodology

The 4C Social System

The same proven methodology we apply to web and advertising — now on your social media.

C1Capture
C2Create
C3Connect
C4Convert

We set the ground before publishing

We audit your profile (bio, photo, highlights, CTAs) and define your content pillars, tone and key messages. All written down in a playbook that stays with you.

We produce content with intent

Every Reel, carousel, post and story is designed with a purpose: to educate, connect or convert. We work with real footage from your business and teach you how to record it on your phone.

We publish and reply 24/7

We publish on Instagram, Facebook, TikTok and (on Growth) Google Business. SellFlow answers every DM around the clock. A lead that arrives at 11pm isn't lost: it's handled, qualified and on your calendar by morning.

We measure conversations, not vanity

Every two weeks we send you a report on what worked and what to adjust. We report DMs received, conversations opened and qualified leads — not just likes.

What makes us different

Three pieces that work together

Not loose services — one ecosystem.

★ One of a kind

SellFlow · 24/7 salesperson

Replies, qualifies and books while you sleep

An AI bot answers your DMs on Instagram, WhatsApp and (on Growth) Messenger around the clock — filtering leads, booking appointments and organizing contacts automatically. Included in both plans.

Instagram DM WhatsApp Messenger 24/7
Learn more about SellFlow →

In-house design team

Extra design at no added cost, whenever you need it

Need a campaign banner or an event flyer? Other agencies bill each one separately. With CIE our design team works as if it were in-house — no hidden costs, no quotes per piece.

Banners Flyers Promotions Events

Essential: 1 extra design/mo · Growth: 3

Ad boost included

We give momentum to what works

Every month we take your best-performing posts and give them a paid boost on Meta to reach more people.

  • ✓Up to AUD $100/week of ad budget
  • ✓Budget paid directly to Meta by you
  • ✓Setup, execution & optimization at no extra cost

Note: this accelerates organic growth — it isn't our full-stack advertising service (that's separate).

Plans & pricing

Choose the plan that fits your pace

Transparent weekly pricing · Minimum 12-week commitment · SellFlow included in both.

Consistent presence

Essential

$279AUD / week

That's about $60 per piece of content.

Start with Essential

20 posts a month — 5 every week

1 Reel · 1 Carousel · 1 Static post · 2 Stories

Published to: Instagram · Facebook · TikTok

The 3 things only we include

SellFlow AI — replies 24/7
Instagram + WhatsApp (2 channels) · up to 50 chats/mo
In-house design team
1 extra design a month — banners, flyers, promos
Meta ad boost included
We boost your best posts each month (you fund Meta directly)

Also included

  • ✓You approve every post 48h before it goes live
  • ✓Weekly Reels coaching — we tell you what to film
  • ✓Report every 2 weeks + WhatsApp support
★ Most chosen +40% more content

Growth

$349AUD / week

Just $70 more a week — about $54 per piece.

Start with Growth

28 posts a month — 7 every week

2 Reels · 1 Carousel · 2 Static posts · 2 Stories

Published to: Instagram · Facebook · TikTok · Google Business

The 3 things only we include

SellFlow AI — replies 24/7
Instagram + WhatsApp + Messenger (3 channels) · up to 50 chats/mo
In-house design team
3 extra designs a month — banners, flyers, promos
Meta ad boost included
We boost your best posts each month (you fund Meta directly)

Everything in Essential, plus

  • ✓Priority production + highlights redesigned twice a year
  • ✓Full re-strategy every 3 months
  • ✓Monthly strategy call + quarterly executive report

Want the full side-by-side? Compare every feature ↓

One-time · Required for both plans

Initial Setup

$650AUD

We don't start without it. It's the difference between "publishing content" and "publishing content that converts".

  • ✓Complete profile audit
  • ✓Content pillars, tone and key messages
  • ✓Video capture guide (recording on your phone)
  • ✓Profile SEO optimization for local search
  • ✓Written strategic playbook
  • ✓60-minute alignment meeting

The clear comparison

Essential vs Growth

For just AUD $10 more a day, Growth gives you a complete ecosystem.

Essential
Growth★ Recommended
Weekly price
AUD $279
AUD $349
Difference
—
+$70/week
Monthly content
20 pieces
28 pieces (+40%)
Reels / month
4
8
Cost per piece
$60
$54
Publishing platforms
3
4 · incl. Google Business
SellFlow (24/7 bot)
2 channels · 50 chats
3 channels · 50 chats
Facebook Messenger
—
✓
Extra designs per month
1
3
Google Business Sync
—
✓
Highlights redesigned 2×/year
—
✓
Monthly Strategic Boost
—
✓
Quarterly Content Reset
—
✓
Monthly strategy meeting
—
✓
Quarterly executive report
—
✓
Priority in production
—
✓

For AUD $10 more a day, Growth gives you:

✓40% more content each month (28 vs 20)
✓SellFlow with 3 channels (+ Facebook Messenger)
✓Publishing on Google Business too
✓Quarterly Content Reset with full re-strategy
✓Highlights redesigned twice a year
✓Monthly Strategic Boost + 3 extra designs

The smart choice

CIE Marketing vs a typical agency

You pay for results, not for promises.

⚡ CIE Marketing
Typical agency
Transparent weekly pricing
✓
✗
Minimum contract of only 12 weeks
✓
✗
AI bot to answer DMs 24/7
✓
✗
Content on Instagram + Facebook + TikTok
✓
Partial
Publishing on Google Business too
✓
✗
Extra designs per month included
✓
✗
Meta ad boost included
✓
✗
Quarterly Content Reset (re-strategy)
✓
✗
48h Approval Rule (you approve before publishing)
✓
✗
Weekly Reels Coaching (we teach you what to record)
✓
✗
Reports on real conversations, not vanity
✓
✗
Direct communication over WhatsApp
✓
Partial
Free cancellation after the minimum commitment
✓
✗

Freelancer

~AUD $800/mo

Works part-time. Gets sick. Loses interest. No strategy. No bot. No guarantee of continuity.

CIE Marketing

⭐
From $279/week

Complete 24/7 system. Dedicated team. AI bot included. Quarterly strategy. Free cancellation after 12 weeks.

Generic agency

$2,000+/mo

Runs the basics. No bot. No design flexibility. Long contracts. Vanity reports. Slow communication.

Ideal client

This service is built for you if...

Dental, aesthetic or physiotherapy clinics

You need to look professional online without spending hours on your socials. Patients check Instagram before they book.

Wellness services (nutrition, coaching, wellbeing)

You want to build authority in your niche and turn followers into clients. Educational content is key for your category.

Professional consultancies (legal, accounting, finance)

You're after a consistent digital presence that reinforces your credibility. Every post should reinforce your expertise.

Service businesses billing AUD $15,000+/month

You want your socials to generate real conversations, not just likes. The business already runs and you need to scale it digitally.

If you post — or pay to post — but real conversations never come in, this system was built to solve exactly that.

Questions

Frequently asked questions

Who records the videos?+

You do. We hand you the scripts and a written guide on how to record with your phone. No professional gear, no prior experience. In 20–30 minutes a week you have all the material. We edit and publish it.

How long until I see results?+

The first profile changes show in the first week. Consistent results (more DMs, more enquiries, better engagement) settle in from month 2 onward. That's why we ask for a minimum 12-week commitment — it's the time the algorithm needs to read your account and give you real reach.

Can I cancel whenever I want?+

The minimum commitment is 12 weeks (3 months). After that you can cancel with 15 days' notice. No penalties.

Does the plan include answering the messages (DMs)?+

Yes, with SellFlow — our AI bot included in both plans. It replies 24/7 automatically, up to 50 conversations per month. Essential works across 2 channels (Instagram + WhatsApp) and Growth across 3 (adds Facebook Messenger). If you go past 50 conversations a month, the upgrade is quoted based on your real volume.

What is the "Meta Ads boost" you include?+

It's a bonus included in both plans. We set up and run reach and engagement campaigns to amplify your posts. The budget (up to AUD $100/week) is paid directly to Meta by you. This bonus is NOT designed to generate direct leads or sales — for that we have a separate full-stack advertising service.

What if I don't like the content?+

With our 48h Approval Rule, you receive the week's content 48 hours in advance. If something's off, we adjust it before publishing. Nothing goes out without your sign-off.

Can I add more platforms?+

The plans include Instagram, Facebook and TikTok. Growth adds Google Business Profile. LinkedIn, YouTube or other platforms are quoted separately.

What if I don't deliver the videos on time?+

That week's content is published with available material or rescheduled. That's why the cycle has clear dates: we deliver scripts on Monday and expect your videos by Wednesday.

Ready to stop improvising on your socials?

Book a free 30-minute strategy call. We review your current profile, understand your business, and tell you whether the 4C Social System makes sense for you. No commitment, no sales pitch.

Book my free strategy call

30 minutes · No cost · No commitment

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Just left us a 5 star review

5.0
Based on 9 Reviews
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Diana Munoz
08.01.2026