Branding · Melbourne, Australia

People judge your business
before you say a word.

We’re a Melbourne branding agency that builds brands with strategy behind them — not just a logo. Whether you're modernising an existing identity or starting from zero, you get a complete system that makes your business look like the one to choose.

Request a quote See the plans ↓

What you walk away with

01
A logo that fits everywhere
From your shopfront to your Instagram profile
02
Your signature colours
Identical on screen and in print
03
Your brand fonts
A consistent look in every document
04
Your brand guide
So anyone can use your brand correctly
05
Every file, ready to use
For your printer, web designer and socials
Delivery from 7–10 business days
Your brand is 100% yours
Every file you need, ready to use
One-off payment, no subscription

Selected work

Brands we've built and rebuilt.

Identities designed by the CIE team — from full rebrands to launches from zero.

DY Remedial — branding project by CIE Marketing
Featured project

DY Remedial

Remedial construction — waterproofing and structural repair in Melbourne. Full identity built from zero: logo, colours and fonts, site and vehicle signage, and a guide that keeps every quote, report and post looking like the same company.

Branding from scratchConstruction
Prosperify — branding project by CIE Marketing

Prosperify

Insurance agency · Branding from scratch

A new insurance agency that needed to look established and trustworthy from its very first client. A complete identity, created from zero.

Tespas — branding project by CIE Marketing

Tespas

Bilingual school · Rebranding

A bilingual school with a name families already knew. We modernised the brand so it looks as current as the education it offers, without losing that recognition.

Torres Sierra Promotora — branding project by CIE Marketing

Torres Sierra Promotora

Authorised insurance provider · Rebranding

An authorised insurance provider ready for a more professional image. We evolved the brand to communicate trust and solidity everywhere it appears.

Glowo — branding project by CIE Marketing

Glowo

Study abroad and travel agency · Branding from scratch

A study abroad and travel agency speaking to people planning their next big step. A fresh, energetic identity, built from zero.

Visas Mundo — branding project by CIE Marketing

Visas Mundo

Tourist visa agency · Branding from scratch

A tourist visa agency where clients need to feel they’re in safe hands. A clear, reliable identity, built from zero.

The signals

If any of these sound familiar, your brand is costing you work.

An amateur-looking brand doesn't just look bad — it quietly moves you down the list every time a customer compares options.

01

Your brand looks amateur next to competitors — and it costs you credibility before the first conversation.

02

Your logo looks blurry or stretched depending on where it's used.

03

The brand no longer says what the business actually does — you grew, it didn't.

04

Instagram, website and business card look like three different companies.

05

You're about to spend on advertising — and you know the brand isn't ready to carry it.

06

You're launching something new and have nothing to present with — no logo, no colours, no rules.

Process

Four phases. Every project, every plan.

You always know what's happening and what comes next — and you see the direction before we design a single line.

01Getting to know you
02The look and feel
03Design
04Delivery

We understand the business

A conversation about your business, your customers and how you want to be seen. Everything we design starts here.

You see it before we build it

We show you the visual direction — colours, style and inspiration — before designing anything. You approve it, so there are no surprises later.

We design, you shape it

We present your logo options, listen to your feedback and fine-tune. Three full rounds of changes included in every plan.

Everything is yours

Every file, plus your brand guide. You never depend on us — or anyone — to use your own brand.

What you get

A logo is a file. A brand is a system that keeps working without you.

Here's what each piece actually does for your business — because you should know what you're paying for.

A logo that fits everywhere

One version of a logo doesn’t fit everywhere. You get a wide version for your website and emails, a stacked one for social media and flyers, and a small symbol for your profile picture. Your brand always looks right, never stretched or squashed.

Colours that never change

Without exact colour references, your blue can look purple on screen and grey in print. We give you the precise references so your colours look the same on your website, your signage and your business cards.

Your brand guide

The rulebook that protects your investment. When you hire a freelancer, brief a printer or onboard a new team member, they apply the brand correctly without supervision. Consistency, years after we hand over.

Every file, ready to use

Files for your printer, your web designer and your social media, organised and ready to send. You're never stuck waiting on a designer to send you the right file.

A guide for your photos

Simple rules for how your photos should look: light, angles and mood. Without it, every post looks like a different company. With it, the whole feed reads as one brand.

Everything ready for launch day

Business cards, presentations, social media templates, email signature, flyers and branded merchandise. Everything shows your new brand on launch day, instead of quoting each piece separately over the following months.

Two services

Where are you starting from?

Branding isn't one service. Evolving a brand people already recognise is a different job from creating one that doesn't exist yet — different process, different scope. Pick your starting point. Every plan includes three full rounds of changes.

Step 1 — choose your starting point

Step 2 — pick your plan · Rebranding

Plan 1

Refresh

We modernise the visual identity. You apply it wherever you need — ideal if you or your team handle your own business cards, presentations and social media.

7–10 business days
  • ✓A review of your current brand — what stays, what evolves, what goes
  • ✓Your logo redesigned — 2 options to choose from, built on what you have
  • ✓Versions of your logo for every place it appears
  • ✓Your brand colours, identical on screen and in print
  • ✓Your brand fonts for titles and text
  • ✓A brand guide with the essentials
  • ✓Every file you need, ready for print, web and social
Plan 2★ Recommended

Renewal

Complete rebrand. Every channel where your brand appears reflects the new identity from day one — no quoting piece by piece later.

3–4 weeks

Everything in Refresh, plus:

  • ✓3 logo options instead of 2
  • ✓A new tagline — the short phrase that sums up your business
  • ✓A guide for how your photos should look
  • ✓A complete, detailed brand guide
  • ✓Business cards, ready to print
  • ✓A branded presentation template
  • ✓A branded background for video calls
  • ✓Social media templates — profile, cover, posts and stories
  • ✓A professional email signature
  • ✓Flyer and banner templates you can edit yourself
  • ✓Branded merchandise — uniforms, mugs, event banners

Step 2 — pick your plan · Branding from scratch

Plan 1

Essential

The functional brand, ready to operate. For businesses starting out that need to look professional now and will build up step by step.

2 weeks
  • ✓A conversation to understand your business
  • ✓Your new logo — 2 options to choose from
  • ✓Versions of your logo for every place it appears
  • ✓Your brand colours, identical on screen and in print
  • ✓Your brand fonts for titles and text
  • ✓A brand guide with the essentials
  • ✓Every file you need, ready for print, web and social
Plan 2

Complete

Full visual strategy with purpose behind it. You take care of the business cards, presentations and social media designs yourself.

2–3 weeks

Everything in Essential, plus:

  • ✓3 logo options instead of 2
  • ✓A deeper strategy session, plus a visual direction you approve before we design
  • ✓A tagline — the short phrase that sums up your business
  • ✓A guide for how your photos should look
  • ✓A complete, detailed brand guide
Plan 3★ Recommended

Launch

Everything you need to trade from day one. Not just a brand — a business with professional presence on every channel.

3–4 weeks

Everything in Complete, plus:

  • ✓Business cards, ready to print
  • ✓A branded presentation template
  • ✓A branded background for video calls
  • ✓Social media templates — profile, cover, posts and stories
  • ✓A professional email signature
  • ✓Flyer and banner templates you can edit yourself
  • ✓Branded merchandise — uniforms, mugs, event banners

Every branding project is quoted to the business in front of us — scope, industry and urgency all move the number. Message us and you'll get a clear, itemised quote, no obligation.

Not sure which one? Ask us

Want the full side-by-side? Compare every plan ↓

The clear comparison

Every plan, side by side

Pick your starting point to see what each plan includes.

Refresh
Renewal★ Recommended
Review of your current brand
✓
✓
Logo options to choose from
2
3
Logo versions for every use
✓
✓
Brand colours
✓
✓
Brand fonts
✓
✓
Brand guide
Essential
Complete
Every file you need
✓
✓
New tagline
—
✓
Photo style guide
—
✓
Business cards, presentations, social media templates, email signature, flyers & merchandise
—
✓
Rounds of changes
3
3
Delivery
7–10 business days
3–4 weeks
Essential
Complete
Launch★ Recommended
Getting to know your business
Conversation
In-depth
In-depth
Visual direction you approve first
—
✓
✓
Logo options to choose from
2
3
3
Logo versions for every use
✓
✓
✓
Brand colours
✓
✓
✓
Brand fonts
✓
✓
✓
Brand guide
Essential
Complete
Complete
Every file you need
✓
✓
✓
Tagline
—
✓
✓
Photo style guide
—
✓
✓
Business cards, presentations, social media templates, email signature, flyers & merchandise
—
—
✓
Rounds of changes
3
3
3
Delivery
2 weeks
2–3 weeks
3–4 weeks

The smart choice

CIE Marketing vs a typical agency

You get a complete brand, not just a logo file.

CIE Marketing
Typical agency
We get to know your business before designing
✓
Partial
You approve the look and feel before we design
✓
✗
Three full rounds of changes in every plan
✓
Partial
Logo versions for every place it appears
✓
Partial
Colours that look the same on screen and in print
✓
Partial
Brand guide in every plan
✓
✗
Every original file, so you never depend on anyone
✓
✗
Your brand is 100% yours
✓
Partial
Clear, itemised quote — no obligation
✓
✗
One-off payment, no subscription
✓
Partial
Direct communication over WhatsApp
✓
Partial

Freelancer

A logo file

Usually no strategy and no brand guide. When you need your files a year later, there’s no guarantee they’re still around.

CIE Marketing

A complete brand system

Strategy first. Your logo, colours, fonts and brand guide, every file, and a brand that’s 100% yours. Quoted to what you actually need.

Generic agency

Fixed packages

Long timelines, packages built for someone else, and extra fees for files and revisions that should have been included.

Ideal client

This service is built for you if...

Trades and construction

You win work on quotes and site visits. Your brand has to look as solid on a vehicle, a uniform and a PDF report as it does online.

Insurance, finance and professional services

Clients trust you with money and decisions. A dated or inconsistent brand makes that decision harder before you’ve spoken.

Schools, study and travel agencies

Students and families compare several options online. A clear, consistent brand is what gets you on the shortlist.

New businesses about to launch or advertise

You need to look established from day one, and you want the brand ready before you put money into ads.

If your business has outgrown its brand — or doesn't have one yet — this service was built for exactly that.

Optional add-on

Brand Care Plan — for when the brand is done but the work isn't.

Most businesses need new graphics every month — a campaign flyer, a special post, a banner resize. Instead of quoting each piece, you get a monthly block of design time with the team that built your brand. Quoted separately; not part of the branding service.

What you can request

  • ✓Campaign flyers
  • ✓Special social posts
  • ✓Banner adaptations
  • ✓Small changes to existing designs
  • ✓Alternative versions of existing material
  • ✓Resizing designs for any platform
FlyersSocial postsBannersResizes
48–72 hrs
Usual delivery time per piece
Monthly design hours
Use it on whatever you need that month
15 days' notice
Cancel whenever it stops being useful
Ask about Brand Care

FAQ

Questions, answered before you ask.

Do I own the brand and the files?+

Yes. The brand and all the original files become 100% yours once the project is paid in full. CIE Marketing keeps the right to show the work in our portfolio and promotional material.

How do I pay?+

One-off payment in two parts: a deposit to start the project and the balance on final delivery. No subscriptions or recurring fees for branding. We accept Stripe (card) or bank transfer.

How many changes can I ask for?+

Three full rounds of changes are included in every plan, in every service. Because you approve the look and feel before we design, those rounds are usually about fine-tuning, not starting over.

Which service do I need?+

If you already have a logo you want to keep evolving, that's Rebranding. If you have no brand, or you're changing name and direction entirely, that's Branding from scratch. Not sure? Send us what you have and we'll tell you honestly.

How long does it take?+

From 7–10 business days for a Rebranding Refresh up to 3–4 weeks for a Rebranding Renewal or a Branding Launch, counted from the moment you approve the look and feel. Timely feedback from your side is what keeps a project on schedule.

Do you work with businesses outside Melbourne?+

Yes. We're based in Melbourne and work with businesses across Australia — Sydney, Brisbane, Perth and regional areas — entirely online. Our first conversation happens over video call and every file is delivered digitally.

Why don't you show prices?+

Because branding scope genuinely varies — a single-service trade and a multi-location business need different work. We quote each project on its real scope so you're not paying for things you don't need. Message us and you'll get an itemised quote, no obligation.

Still have a question? Ask us on WhatsApp — we answer during Melbourne business hours.

Tell us about your business.

Tell us what you have today — a logo, an idea, or nothing at all. We'll tell you which service fits and send you a clear, itemised quote. No cost, no obligation.

Ready to look like the business you actually are?Request a quote
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vipmas Colombia

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vipmas Colombia
vipmas Colombia
13.01.2026
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Dee Kaneshiro
Dee Kaneshiro
12.01.2026
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Pedro Colmenarez
Pedro Colmenarez
11.01.2026

CIE Marketing delivered excellent web design services. The team was professional, creative, and responsive, making the whole process smooth and effective. Highly recommended

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Deborah Lawrence
Deborah Lawrence
11.01.2026

CIE marketing has been an amazing group to work with! They are incredibly professional and thorough! They went through my strategy and saw the gaps, I couldn’t have asked for a greater team to be involved with!

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Andres Sandoval
Andres Sandoval
10.01.2026

I hired the digital advertising service with Sergio and I highly recommend CIE marketing, cause they’re always available to answer questions and guide you through the process. Happy with the results.

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Diana Carolina Bohòrquez
Diana Carolina Bohòrquez
09.01.2026

Excellent experience with CIE Marketing. Their team is professional, strategic, and highly creative. The digital advertising (Meta, Google, and TikTok Ads) delivered real results, and the web design exceeded my expectations—modern, clear, and perfectly aligned with my brand. Highly recommended for boosting the digital presence of any business.

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Arturo Ordoñez
Arturo Ordoñez
09.01.2026

I’m so glad I chose them for my website project. They really took the time to understand my vision and turned it into something even better than I imagined. The communication was smooth throughout the whole process, and they were always quick to answer my questions. Professional, creative, and very easy to work with. I highly recommend them if you're looking to level up your online presence!

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Karen Lorena Castellanos
Karen Lorena Castellanos
08.01.2026

CIE Marketing has been a great ally in the growth of our brand. Their work in digital marketing and branding is strategic, creative, and very well executed. The team understands the client’s needs, proposes effective solutions, and maintains constant communication. Visible results and a professional service from start to finish. Highly recommended.

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Diana Munoz
Diana Munoz
08.01.2026

Excellent guidance and management in the creation of digital marketing campaigns. Their support in improving our website generated great results and greater reach to potential customers.