People judge your business
before you say a word.
We’re a Melbourne branding agency that builds brands with strategy behind them — not just a logo. Whether you're modernising an existing identity or starting from zero, you get a complete system that makes your business look like the one to choose.
Brands we've built and rebuilt.
Identities designed by the CIE team — from full rebrands to launches from zero.
If any of these sound familiar, your brand is costing you work.
An amateur-looking brand doesn't just look bad — it quietly moves you down the list every time a customer compares options.
- 01
Your brand looks amateur next to competitors — and it costs you credibility before the first conversation.
- 02
The logo looks pixelated and changes shape every time it's used in a different format.
- 03
The brand no longer says what the business actually does — you grew, it didn't.
- 04
Instagram, website and business card look like three different companies.
- 05
You're about to spend on advertising — and you know the brand isn't ready to carry it.
- 06
You're launching something new and have nothing to present with — no logo, no colours, no rules.
Where are you starting from?
Branding isn't one service. Evolving a brand people already recognise is a different job from creating one that doesn't exist yet — different process, different scope. Pick your starting point.
We modernise the visual identity. You apply it wherever you need — ideal if you or your team handle your own cards, decks and social.
- ✓Brand diagnosis — what stays, what evolves, what goes
- ✓Logo redesign — 2 initial concepts built on your current mark
- ✓Logo variations: horizontal, vertical and icon-only
- ✓Colour palette in HEX, RGB and CMYK
- ✓Type system — one for headings, one for body
- ✓Essential brand manual (PDF)
- ✓Every format: AI, EPS, SVG, PNG, JPG, PDF
Complete rebrand. Every channel where your brand appears reflects the new identity from day one — no quoting piece by piece later.
- ✓3 initial logo concepts instead of 2
- ✓Renewed tagline
- ✓Photographic style guide
- ✓Complete brand manual (extended)
- ✓Business cards, print-ready
- ✓Presentation template (PowerPoint + Google Slides)
- ✓Virtual meeting background (Zoom, Google Meet)
- ✓Social media kit — profile, cover, post & story templates
- ✓Professional HTML email signature
- ✓Editable flyer & banner templates
- ✓Point-of-sale material — uniforms, mugs, event banners
Every branding project is quoted to the business in front of us — scope, industry and urgency all move the number. Message us and you'll get a clear, itemised quote, no obligation.
Not sure which one? Ask usA logo is a file. A brand is a system that keeps working without you.
Here's what each piece actually does for your business — because you should know what you're paying for.
Logo variations
One logo doesn't work everywhere. Horizontal for your website and email, vertical for social and flyers, icon-only for a favicon or profile picture. Your brand looks right on every channel instead of stretched and squashed.
HEX, RGB and CMYK codes
Without exact codes, the same colour comes out red on screen and orange in print. These three systems guarantee your brand looks identical everywhere — web, screen and press.
Brand manual
The rulebook that protects your investment. When you hire a freelancer, brief a printer or onboard a new team member, they apply the brand correctly without supervision. Consistency, years after we hand over.
Every file format
AI and EPS for professional editing, SVG for the web, transparent PNG for digital, JPG and PDF for everything else. You're never stuck waiting on a designer to send you the right file.
Photographic style guide
Defines how your photos should look — lighting, angles, tone, composition. Without it, every post looks like a different company. With it, the whole feed reads as one brand.
Ready-to-use applications
Cards, decks, social kit, email signature, flyers, POS material. You update every touchpoint on launch day instead of quoting each piece separately over the following months.
Four phases. Every project, every plan.
You always know what's happening and what comes next — and you see the direction before we design a single line.
Structured interview about your business, your audience and how you want to be seen. Without it, design is decoration.
Moodboards, colour and type directions. You approve where the brand is heading — no surprises later.
We present the concepts, listen to your feedback and refine. Three full revision rounds included in every plan.
Every file, every format, plus your brand manual. You never depend on us — or anyone — to use your own brand.
Brand Care Plan — for when the brand is done but the work isn't.
Most businesses need new graphics every month — a campaign flyer, a special post, a banner resize. Instead of quoting each piece, you get a monthly block of design time with the team that built your brand. Quoted separately; not part of the branding service.
Questions, answered before you ask.
Do I own the brand and the files?+
Yes. Full commercial rights and all editable source files transfer to you once the project is paid in full. CIE Marketing keeps the right to show the work in our portfolio and promotional material.
How do I pay?+
One-off payment in two parts: a deposit to start the project and the balance on final delivery. No subscriptions or recurring fees for branding. We accept Stripe (card) or bank transfer.
How many changes can I ask for?+
Three full revision rounds are included in every plan, in every service. Because you approve the creative direction before we design, those rounds are usually about refinement, not starting over.
Which service do I need?+
If you already have a logo you want to keep evolving, that's Rebranding. If you have no brand, or you're changing name and direction entirely, that's Branding from scratch. Not sure? Send us what you have and we'll tell you honestly.
How long does it take?+
From 7–10 business days for a Refresh up to 3–4 weeks for a full Renewal or Launch, counted from the moment you approve the creative direction. Timely feedback from your side is what keeps a project on schedule.
Do you work with businesses outside Melbourne?+
Yes. We're based in Melbourne and work with businesses across Australia — Sydney, Brisbane, Perth and regional areas — entirely online. Discovery runs over video call and every file is delivered digitally.
Why don't you show prices?+
Because branding scope genuinely varies — a single-service trade and a multi-location business need different work. We quote each project on its real scope so you're not paying for things you don't need. Message us and you'll get an itemised quote, no obligation.
Tell us about your business.
Tell us what you have today — a logo, an idea, or nothing at all. We'll tell you which service fits and send you a clear, itemised quote. No cost, no obligation.
Request a quoteAlso from CIE Marketing: Digital advertising · Social media management · The 4C Conversion System
