We don't just post.
We build a system that attracts, replies and converts.
The 4C Social System combines strategic content, a 24/7 AI virtual salesperson and a paid-boost bonus — all integrated, at one transparent weekly price.Strategic content, a 24/7 AI salesperson and paid boost — one system, one weekly price.
Only 12-week commitment · Weekly pricing · No false promises
The 4C Social System
Trusted by Melbourne service businesses
The problem
Posting for the sake of posting isn't marketing.
Most businesses pay for "social media management" and end up with posts that have no strategy, likes that don't generate revenue, and messages that arrive at 9pm with no one to answer them.
We build a complete system instead: we create the content, publish it, answer the DMs with artificial intelligence and amplify what works best.
The methodology
The 4C Social System
The same proven methodology we apply to web and advertising — now on your social media.
We set the ground before publishing
We audit your profile (bio, photo, highlights, CTAs) and define your content pillars, tone and key messages. All written down in a playbook that stays with you.
We produce content with intent
Every Reel, carousel, post and story is designed with a purpose: to educate, connect or convert. We work with real footage from your business and teach you how to record it on your phone.
We publish and reply 24/7
We publish on Instagram, Facebook, TikTok and (on Growth) Google Business. SellFlow answers every DM around the clock. A lead that arrives at 11pm isn't lost: it's handled, qualified and on your calendar by morning.
We measure conversations, not vanity
Every two weeks we send you a report on what worked and what to adjust. We report DMs received, conversations opened and qualified leads — not just likes.
What makes us different
Three pieces that work together
Not loose services — one ecosystem.
SellFlow · 24/7 salesperson
Replies, qualifies and books while you sleep
An AI bot answers your DMs on Instagram, WhatsApp and (on Growth) Messenger around the clock — filtering leads, booking appointments and organizing contacts automatically. Included in both plans.
In-house design team
Extra design at no added cost, whenever you need it
Need a campaign banner or an event flyer? Other agencies bill each one separately. With CIE our design team works as if it were in-house — no hidden costs, no quotes per piece.
Essential: 1 extra design/mo · Growth: 3
Ad boost included
We give momentum to what works
Every month we take your best-performing posts and give them a paid boost on Meta to reach more people.
- ✓Up to AUD $100/week of ad budget
- ✓Budget paid directly to Meta by you
- ✓Setup, execution & optimization at no extra cost
Note: this accelerates organic growth — it isn't our full-stack advertising service (that's separate).
Plans & pricing
Choose the plan that fits your pace
Transparent weekly pricing · Minimum 12-week commitment · SellFlow included in both.
Essential
That's about $60 per piece of content.
Start with Essential20 posts a month — 5 every week
1 Reel · 1 Carousel · 1 Static post · 2 Stories
Published to: Instagram · Facebook · TikTok
The 3 things only we include
Also included
- ✓You approve every post 48h before it goes live
- ✓Weekly Reels coaching — we tell you what to film
- ✓Report every 2 weeks + WhatsApp support
Growth
Just $70 more a week — about $54 per piece.
Start with Growth28 posts a month — 7 every week
2 Reels · 1 Carousel · 2 Static posts · 2 Stories
Published to: Instagram · Facebook · TikTok · Google Business
The 3 things only we include
Everything in Essential, plus
- ✓Priority production + highlights redesigned twice a year
- ✓Full re-strategy every 3 months
- ✓Monthly strategy call + quarterly executive report
Want the full side-by-side? Compare every feature ↓
Initial Setup
We don't start without it. It's the difference between "publishing content" and "publishing content that converts".
- ✓Complete profile audit
- ✓Content pillars, tone and key messages
- ✓Video capture guide (recording on your phone)
- ✓Profile SEO optimization for local search
- ✓Written strategic playbook
- ✓60-minute alignment meeting
The clear comparison
Essential vs Growth
For just AUD $10 more a day, Growth gives you a complete ecosystem.
For AUD $10 more a day, Growth gives you:
The smart choice
CIE Marketing vs a typical agency
You pay for results, not for promises.
Freelancer
Works part-time. Gets sick. Loses interest. No strategy. No bot. No guarantee of continuity.
CIE Marketing
⭐Complete 24/7 system. Dedicated team. AI bot included. Quarterly strategy. Free cancellation after 12 weeks.
Generic agency
Runs the basics. No bot. No design flexibility. Long contracts. Vanity reports. Slow communication.
Ideal client
This service is built for you if...
Dental, aesthetic or physiotherapy clinics
You need to look professional online without spending hours on your socials. Patients check Instagram before they book.
Wellness services (nutrition, coaching, wellbeing)
You want to build authority in your niche and turn followers into clients. Educational content is key for your category.
Professional consultancies (legal, accounting, finance)
You're after a consistent digital presence that reinforces your credibility. Every post should reinforce your expertise.
Service businesses billing AUD $15,000+/month
You want your socials to generate real conversations, not just likes. The business already runs and you need to scale it digitally.
If you post — or pay to post — but real conversations never come in, this system was built to solve exactly that.
Questions
Frequently asked questions
Who records the videos?+
You do. We hand you the scripts and a written guide on how to record with your phone. No professional gear, no prior experience. In 20–30 minutes a week you have all the material. We edit and publish it.
How long until I see results?+
The first profile changes show in the first week. Consistent results (more DMs, more enquiries, better engagement) settle in from month 2 onward. That's why we ask for a minimum 12-week commitment — it's the time the algorithm needs to read your account and give you real reach.
Can I cancel whenever I want?+
The minimum commitment is 12 weeks (3 months). After that you can cancel with 15 days' notice. No penalties.
Does the plan include answering the messages (DMs)?+
Yes, with SellFlow — our AI bot included in both plans. It replies 24/7 automatically, up to 50 conversations per month. Essential works across 2 channels (Instagram + WhatsApp) and Growth across 3 (adds Facebook Messenger). If you go past 50 conversations a month, the upgrade is quoted based on your real volume.
What is the "Meta Ads boost" you include?+
It's a bonus included in both plans. We set up and run reach and engagement campaigns to amplify your posts. The budget (up to AUD $100/week) is paid directly to Meta by you. This bonus is NOT designed to generate direct leads or sales — for that we have a separate full-stack advertising service.
What if I don't like the content?+
With our 48h Approval Rule, you receive the week's content 48 hours in advance. If something's off, we adjust it before publishing. Nothing goes out without your sign-off.
Can I add more platforms?+
The plans include Instagram, Facebook and TikTok. Growth adds Google Business Profile. LinkedIn, YouTube or other platforms are quoted separately.
What if I don't deliver the videos on time?+
That week's content is published with available material or rescheduled. That's why the cycle has clear dates: we deliver scripts on Monday and expect your videos by Wednesday.
Ready to stop improvising on your socials?
Book a free 30-minute strategy call. We review your current profile, understand your business, and tell you whether the 4C Social System makes sense for you. No commitment, no sales pitch.
30 minutes · No cost · No commitment
